Delivering a massive 17,000 newspapers every month!

The Shire Standard is now the largest publication in our region! We take pride in the fact that we deliver our newspapers, direct, through more letterboxes than anyone else - and we don't plan to stop at 17,000!

By working together in partnership, the Shire Standard and our advertisers reach more people for less money.

Our belief is simple - if lots of local businesses and service-providers each spend a little with us, advertising doesn't have to be expensive. The Shire Standard offers our advertisers great value. See for yourself, below!

Our ad sizes at a glance

We do the hard work for you by delivering your advertising, by hand, to nearly 17,000 homes and businesses, giving you time to concentrate on serving your customers or increasing your profits.

  • Our Sixteenth Page ad is about the size of a business card.
  • Our Eighth Page ad is about the size of a quarter of an A4 sheet.
  • Our Quarter Page ad is about the size of half an A4 sheet.
  • Our Half Page ad is about the size of one full A4 sheet.
  • Our Full Tabloid Page ad is about the size of two full A4 sheets.

How our circulation compares

The Shire Standard (tabloid): 17,000, Monthly/Free - over 97% of our newspapers are posted door-to-door.

Voice Magazine (A4): 15,000, Monthly/Free (unable to verify door-to-door delivery circulation).

Uttoxeter Echo (tabloid): 2,000, Weekly/Paid.
Cheadle & Tean Times and Blythe & Forsbrook Times (tabloids): 9,000, Weekly/Paid.

Staffordshire Newsletter (tabloid): 7,523, Weekly/Paid.
Burton Mail (tabloid): 7,365, Daily/Paid.
Leek Post & Times (tabloid): 7,045, Weekly/Paid.
Ashbourne Telegraph (tabloid):
 3,629, Weekly/Paid.
Uttoxeter Advertiser (tabloid): 2,320, Weekly/Paid.
Cheadle Post & Times (tabloid): 613, Weekly/Paid.

Important Dates & Deadlines

The following dates are subject to change. Please check this website frequently to ensure you don't miss an issue.

Issue 12 – June 2018
News & Editorial: 16th May, 2018
Advertising: 18th May, 2018
Distribution: 22nd May, 2018

Issue 13 – July 2018
News & Editorial: 16th June, 2018
Advertising: 18th June, 2018
Distribution: 21st June, 2018

Issue 14 – August 2018
News & Editorial: 17th July, 2018
Advertising: 19th July, 2018
Distribution: 24th July, 2018

Issue 15 – September 2018
News & Editorial: 14th August, 2018
Advertising: 16th August, 2018
Distribution: 21st August, 2018

Issue 16 – October 2018
News & Editorial: 14th September, 2018
Advertising: 17th September, 2018
Distribution: 20th September, 2018

Issue 17 – November 2018
News & Editorial: 16th October, 2018
Advertising: 18th October, 2018
Distribution: 22nd October, 2018

Issue 18 – December 2018
News & Editorial: 14th November, 2018
Advertising: 16th November, 2018
Distribution: 21st November, 2018

Issue 19 – January 2019
News & Editorial: 11th December, 2018
Advertising: 13th December, 2018
Distribution: 17th December, 2018

Our advertising rates

Your time is important to us, that's why we list our advertising rates to help you make an informed decision.

We offer generous discounts for bulk buying, too. Commit to two months or more and pay less each month.

(VAT at the current rate to be applied to all prices. See below for T&Cs.)

Full Page
340mm (h) x 264mm (w)
1 month: £499 | Bulk Buy: £299

Half Page
170mm (h) x 264mm (w)
1 month: £279 | Bulk Buy: £179

Quarter Page
170mm (h) x 129mm (w)
1 month: £169 | Bulk Buy: £99

Eighth Page
85mm (h) x 129mm (w)
1 month: £109 | Bulk Buy: £69

Sixteenth Page
85mm (h) x 62mm (w)
1 month: £69 | Bulk Buy: £39

Front Cover Square
220mm (h) x 197mm (w)
1 month: £349 | Bulk Buy: £199

Front Cover Solus
50mm (h) x 264mm (w)
1 month: £149 | Bulk Buy: £89

Front Cover Title Corner
50mm (h) x 129mm (w)
1 month: £79 | Bulk Buy: £49

Back Cover Half
145mm (h) x 264mm (w)
1 month: £359 | Bulk Buy: £199


Please provide your print-ready artwork either as a 300ppi jpeg or as a print-ready pdf.

We can artwork your advert for you, free of charge, so long as you do advertise with us. If after artworking your ad you choose not to advertise with us, there will be a charge of £50 plus VAT.

Advertising Terms & Conditions

  1. Advertisements must comply with all relevant laws, and codes of practice, applicable in the UK; including the British Code of Advertising Practice and the Advertising Standards Authority.
  2. All advertisements are to be paid for at the rates set out in the rate card, on a prepayment basis, unless otherwise arranged with the Shire Standard.
  3. Unless otherwise arranged, payments after the date on the invoice may be subject to an additional £15 administration charge.
  4. A monthly direct debit payment option is available, with payments collected on or soon after the 1st of each month.
  5. The Shire Standard reserves the right to invoice for any balance outstanding as a result of early cancellation of a consecutive monthly plan commitment. For example, cancellation of a twelve month commitment after three months will result in the three month rate balance becoming payable.
  6. All prices are exclusive of VAT.
  7. The Shire Standard cannot guarantee the position, or the issue number, of any advertisement(s), and accepts no liability whatsoever for any loss arising by failure of an advertisement to appear, or to be delivered, or any damage or inconvenience caused by errors, omissions, misprints, or delayed publication.
  8. The advertiser shall be responsible for the supply of all advertisement copy with the correct technical specification, unless they take advantage or the Shire Standard design service.
  9. Advertising copy received, and approved proofs, will have been deemed to have been checked for errors by the advertiser.
  10. The Shire Standard's 'free' advertisement design service is only available to advertisers, and the Shire Standard retains ownership of any free artwork produced. Should artwork be produced and the advertiser decides not to go ahead with the order, the advertiser will incur a charge of £50 plus VAT.
  11. The advertiser shall indemnify the Shire Standard against all liabilities, costs, damages and losses, suffered or incurred by the publisher arising from the advertisement, its publication, or the sale of goods or services.

Important dates for the next issue of the Shire Standard

Issue 12 – June 2018
News & Editorial: 16th May, 2018
Advertising: 18th May, 2018
Distribution: 22nd May, 2018

Affordable advertising in Staffordshire & Derbyshire

Full Page
340mm (h) x 264mm (w)
1 month: £499 | Bulk Buy: £299

The Shire Standard is hand-delivered to over 97% of 17,000 homes and businesses across Uttoxeter and Cheadle towns and surrounding areas.


The remaining newspapers are left in public places for people to pick up and take away with them.

Shire Stockists

If you don't yet receive a copy of the Shire Standard through your letterbox, check out the map below to find where you can pick up your copy.

Would you like to become a Shire Stockist? Contact us.

(More stockists to be added soon)