Delivering a massive 17,000 newspapers every month!

The Shire Standard is now the largest publication in our region! We take pride in the fact that we deliver our newspapers, direct, through more letterboxes than anyone else - and we don't plan to stop at 17,000!

By working together in partnership, the Shire Standard and our advertisers reach more people for less money.

Our belief is simple - if lots of local businesses and service-providers each spend a little with us, advertising doesn't have to be expensive. The Shire Standard offers our advertisers great value. See for yourself, below!

Our ad sizes at a glance - some examples to help you invest in your business or service

We do the hard work for you by delivering your advertising, by hand, to nearly 17,000 homes and businesses, giving you time to concentrate on serving your customers.

  • Colour Classifieds - as little as £18 a month - a bargain for anyone wishing to reach over 25,000 people on a budget.
  • Slightly bigger than Business Card size - as little as £30 a month - a really affordable way to get your business noticed.
  • Slightly smaller than A6 Postcard size - as little as £50 a month - a popular choice with local businesses.
  • Slightly smaller than A5 Magazine size - as little as £83 a month - make an impact for less than £100.
  • Slightly smaller than A4 Magazine size - as little as £139 a month - prime space for anyone serious about promoting their services.
  • Full Page Tabloid size - as little as £231 a month - sure to be seen by your customers.

How our circulation compares

The Shire Standard (tabloid): 17,000, Monthly/Free - over 96% of our newspapers are posted door-to-door.

Uttoxeter & Cheadle Voice (A4): 15,000, Monthly/Free (unable to verify door-to-door delivery circulation).

TIMES, ECHO & LIFE
Uttoxeter Echo (tabloid): 2,000, Weekly/Paid.
Cheadle & Tean Times and Blythe & Forsbrook Times (tabloids): 9,000, Weekly/Paid.

TRINITY MIRROR REGIONAL
Staffordshire Newsletter (tabloid): 8,461, Weekly/Paid.
Burton Mail (tabloid): 7,806, Daily/Paid.
Ashbourne Telegraph (tabloid): 4,020, Weekly/Paid.
Uttoxeter Advertiser (tabloid): 2,701, Weekly/Paid.
Cheadle Post & Times (tabloid): 724, Weekly/Paid.

Our advertising rates

We don't want to mess you about - your time is precious after all! That's why we list all our advertising rates to help you make an informed decision.

We offer generous discounts of up to 40% for consecutive monthly advertising.

You can also Mix&Match your ad sizes during the term of your chosen plan, giving you the flexibility to adjust your marketing to the needs of your business.

(VAT at the current rate to be applied to all prices. See below for T&Cs.)

Full Page
340mm (h) x 264mm (w)
1 month: £385
3 months: £347 | 6 months: £308
9 months: £270 | 12 months: £231

Half Page
170mm (h) x 264mm (w)
1 month: £231
3 months: £208 | 6 months: £185
9 months: £162 | 12 months: £139

Quarter Page
170mm (h) x 129mm (w)
1 month: £139
3 months: £125 | 6 months: £111
9 months: £97 | 12 months: £83

Eighth Page
85mm (h) x 129mm (w)
1 month: £83
3 months: £75 | 6 months: £67
9 months: £58 | 12 months: £50

Sixteenth Page
85mm (h) x 62mm (w)
1 month: £50
3 months: £45 | 6 months: £40
9 months: £35 | 12 months: £30

Classifieds
(per single column centimetre)
10mm (h) x 62mm (w)

1 month: £6.00
3 months: £5.40 | 6 months: £4.80
9 months: £4.20 | 12 months: £3.60
(minimum 5 s.c.c)

Front Cover Square
220mm (h) x 197mm (w)
1 month: £327
3 months: £294 | 6 months: £262
9 months: £229 | 12 months: £196

Front Cover Bottom
50mm (h) x 264mm (w)
1 month: £142
3 months: £127 | 6 months: £113
9 months: £99 | 12 months: £85

Front Cover Title Corner
50mm (h) x 129mm (w)
1 month: £57
3 months: £51 | 6 months: £45
9 months: £40 | 12 months: £34

Back Cover Full
340mm (h) x 264mm (w)
1 month: £500
3 months: £450 | 6 months: £400
9 months: £350 | 12 months: £300

Back Cover Bottom
145mm (h) x 264mm (w)
1 month: £280
3 months: £280 | 6 months: £224
9 months: £196 | 12 months: £168

Back Cover Top
50mm (h) x 264mm (w)
1 month: £142
3 months: £127 | 6 months: £113
9 months: £99 | 12 months: £85

Single Issue Feature Rates

Would you like to accompany your advertising with interesting editorial to elaborate upon your business, or the services or goods you provide? Check our our competitive feature rates.

Full Page Advertisement/Full Page Editorial - £580
Half Page Advertisement/Half Page Editorial - £350
Quarter Page Advertisement/Quarter Page Editorial - £210

Artwork

Please provide your print-ready artwork either as a 300ppi jpeg or as a print-ready pdf.

We can artwork your advert for you, free of charge, so long as you do advertise with us. If after artworking your ad you choose not to advertise with us, there will be a charge of £50 plus VAT.

Important Dates & Deadlines

The following dates are subject to change. Please check this website frequently to ensure you don't miss an issue.

Issue 10 – April 2018
News & Editorial: 9th March, 2018
Advertising: 12th March, 2018
Distribution: 15th March, 2018

Issue 11 – May 2018
News & Editorial: 10th April, 2018
Advertising: 12th April, 2018
Distribution: 16th April, 2018

Issue 12 – June 2018
News & Editorial: 9th May, 2018
Advertising: 11th May, 2018
Distribution: 16th May, 2018

Issue 13 – July 2018
News & Editorial: 8th June, 2018
Advertising: 12th June, 2018
Distribution: 15th June, 2018

Issue 14 – August 2018
News & Editorial: 10th July, 2018
Advertising: 12th July, 2018
Distribution: 16th July, 2018

Issue 15 – September 2018
News & Editorial: 10th August, 2018
Advertising: 13th August, 2018
Distribution: 16th August, 2018

Issue 16 – October 2018
News & Editorial: 7th September, 2018
Advertising: 11th September, 2018
Distribution: 14th September, 2018

Issue 17 – November 2018
News & Editorial: 17th October, 2018
Advertising: 19th October, 2018
Distribution: 25th October, 2018

Issue 18 – December 2018
News & Editorial: 9th November, 2018
Advertising: 12th November, 2018
Distribution: 15th November, 2018

Issue 19 – January 2019
News & Editorial: 7th December, 2018
Advertising: 11th December, 2018
Distribution: 14th December, 2018

Advertising Terms & Conditions

  1. Advertisements must comply with all relevant laws, and codes of practice, applicable in the UK; including the British Code of Advertising Practice and the Advertising Standards Authority.
  2. All advertisements are to be paid for at the rates set out in the rate card, on a prepayment basis, with payment required by the issue Advertising Deadline, as shown on the invoice.
  3. Payments after the Advertising Deadline are subject to an additional £15 administration charge. A new invoice will be issued to reflect this.
  4. A monthly direct debit payment option is available, with payments collected on or soon after the 1st of each month.
  5. The Shire Standard reserves the right to invoice for any balance outstanding as a result of early cancellation of a consecutive monthly plan commitment. For example, cancellation of a twelve month commitment after three months will result in the three month rate balance becoming payable.
  6. All prices are exclusive of VAT.
  7. The Shire Standard cannot guarantee the position, or the issue number, of any advertisement(s), and accepts no liability whatsoever for any loss arising by failure of an advertisement to appear, or to be delivered, or any damage or inconvenience caused by errors, omissions, misprints, or delayed publication.
  8. The advertiser shall be responsible for the supply of all advertisement copy with the correct technical specification, unless they take advantage or the Shire Standard design service.
  9. Advertising copy received, and approved proofs, will have been deemed to have been checked for errors by the advertiser.
  10. The Shire Standard's 'free' advertisement design service is only available to advertisers, and the Shire Standard retains ownership of any free artwork produced. Should artwork be produced and the advertiser decides not to go ahead with the order, the advertiser will incur a charge of £50 plus VAT.
  11. The advertiser shall indemnify the Shire Standard against all liabilities, costs, damages and losses, suffered or incurred by the publisher arising from the advertisement, its publication, or the sale of goods or services.

Important dates for the next issue of the Shire Standard

Issue 10 – April 2018
News & Editorial: 9th March, 2018
Advertising: 12th March, 2018
Distribution: 15th March, 2018

Affordable advertising in Staffordshire & Derbyshire

Full Page
340mm (h) x 264mm (w)
1 month: £385
3 months: £347 | 6 months: £308
9 months: £270 | 12 months: £231

The Shire Standard is hand-delivered to over 96% of 17,000 homes and businesses across Uttoxeter, Cheadle, Ashbourne, Tutbury and surrounding villages.

Map of the Shire Standard circulation area

The remaining newspapers are left in public places for people to pick up and take away with them.

Shire Stockists

If you don't yet receive a copy of the Shire Standard through your letterbox, check out the map below to find where you can pick up your copy.

Would you like to become a Shire Stockist? Contact us.

(More stockists to be added soon)